I can't figure out if this was an incredible marketing scheme planned months in advance or if JT is just a genius.
Either way, back in December of 2017 Justin posted a video on instagram putting a blueberry inside a raspberry and asking the question, "Is it a coincidence that the blueberry fits in the raspberry perfectly?"
From that moment, the "Brasberry" was born... or created... or invented... or made up.
Fast forward to June of 2018 and BAI Supertea has rolled out Justin's new fruit "invention" (more like combination) in a tea called Tennessee Brasberry!
If you want to hear more about this Tea, the article on Delish breaks it down.